The Tree Museum
Complete branding for a museum of trees.
This brief was set by The Chase in Manchester and and won a Roses Student Award 2012.
The tree as being something overlooked and under appreciated, they surround us yet most of us never stop to take a moment and really look at them and acknowledge all they have done for us throughout our lives. The museum is a place to stop and quietly appreciate the tree.
The branding reflects this message, using a more delicate, hand drawn logo giving an organic aesthetic.
The promotional posters communicate the idea of people saying ‘thank you’ to the tree, using personal experiences that the viewer can relate to. This way the museum appears more intimate, and relatable. The illustration is designed to look like a park; open and friendly. The poster provokes nostalgia as we can all relate to the examples included, ‘Thanks for being the second goal post’.
Through my research I saw that museums will usually go for the bold science-based facts in their advertising, but I wanted the museum to be a more sentimental experience, so all of the ‘thank you’s’ have been taken from a survey conducted among friends about their childhood memories and personal experiences with trees.
The sentence ‘Show your appreciation, come and visit The Tree Museum’ completes the posters, inspiring the reader to get involved.
To promote the museum’s opening, a voucher is sent out through the post offering a discounted entry fee.
The museum uses suitable signage, and the leaf/tree graphic encircles the doorways in the museum and mirrors the logo- a tree with a doorway within it.
The museum includes a gift shop selling appropriate items. The visual illustrated style of the packaging continues the brand image and approachable nature.
All of the visuals have been hand painted by me with a brush and ink to give a handmade and organic feel.
The branding is completed by this overall illustrated style and extensive use of textured papers. The idea of saying thank you to the the trees and showing appreciation is one we can all relate to, and the posters and promotion invoke a childhood nostalgia and a relatable message to the audience.
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